ScholarSpace at University of Hawaii at Manoa: New Potentials of Mixed Reality and its Business Impact

New Potentials of Mixed Reality and its Business Impact

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Transitioning from Transmedia to Transreality Storyboarding to Improve the Co-Creation of the Experience Space The Use of Augmented Reality in Retail: A Review of Literature Emotional Response to Extended Realities: The Effects of Augmented and Virtual Technologies in a Shopping Context Introduction to the Minitrack on New Potentials of Mixed Reality and its Business Impact