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  1. Home
  2. Hawaii International … Sciences (HICSS)
  3. Hawaii International … Sciences 2021
  4. Collaboration … Technologies
  5. New Potentials of Mixed Reality and its Business Impact

New Potentials of Mixed Reality and its Business Impact

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Recent Submissions

Transitioning from Transmedia to Transreality Storyboarding to Improve the Co-Creation of the Experience Space The Use of Augmented Reality in Retail: A Review of Literature Emotional Response to Extended Realities: The Effects of Augmented and Virtual Technologies in a Shopping Context Introduction to the Minitrack on New Potentials of Mixed Reality and its Business Impact

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Author
    2 Hamari, Juho2 Xi, Nannan1 Bujić, Mila1 Keller, Thomas1 Korbel, Jakob J.1 Molka-Danielsen, Judith1 Rasool, Jazz1 Riar, Marc1 Seiler, Roger1 Smith, Carl H.
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Subject
    4 New Potentials of Mixed Reality and its Busines...2 augmented reality2 retail1 co-creation1 e-commerce1 emotions1 experience space1 extended reality1 marketing1 product presentation
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Date issued
    4 2021

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