Please use this identifier to cite or link to this item:
Is Data Ownership Empowerment Welfare-Enhancing?
|Title:||Is Data Ownership Empowerment Welfare-Enhancing?|
|Keywords:||Strategy, Information, Technology, Economics, and Society (SITES)|
|Date Issued:||05 Jan 2021|
|Abstract:||Under current business models, consumers have to hand over their personal data to “digital giants” in exchange for high-quality services. Should consumers be empowered to have ownership towards the data they generated through their own actions in the platform firm’s site? New technologies emerge to empower consumers to control their own data, and the platform firm may need to compensate for the usage of consumers’ private data. How consumers and the firm should react to such data ownership empowerment policy, however, is not clear. We build a theoretical model in which consumers have different sensitivities to the loss of data ownership. We show that the impact of data ownership empowerment depends not only on the firm’s revenue structure, but also on consumers’ need for customized services. The results of the welfare analysis offer managerial implications for policy making.|
|Rights:||Attribution-NonCommercial-NoDerivatives 4.0 International|
|Appears in Collections:||
Strategy, Information, Technology, Economics, and Society (SITES)|
Please email firstname.lastname@example.org if you need this content in ADA-compliant format.
This item is licensed under a Creative Commons License