The Effects of Control Mechanisms on Complementors’ Behavioral Intentions: An Empirical Study of Reward-Based Crowdfunding Platforms

Date
2021-01-05
Authors
Croitor, Evgheni
Werner, Dominick
Benlian, Alexander
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Abstract
Although Information Systems research has been increasingly exploring the role of control mechanisms on digital platforms, empirical research on the effects of control mechanisms on complementors’ behavioral intentions in platform ecosystems is sparse. Control mechanisms refer to measures employed by platform providers to influence desirable behaviors of complementors and thus to manage dynamics, growth, and evolution of their digital platforms. Drawing on IS control literature and goal attainment theory, we conducted an online survey with 116 complementors from two major reward-based crowdfunding platforms, Kickstarter and Indiegogo. Our findings reveal that input control (self control) decreases (increases) complementors’ intention to stay on their respective digital platform. Furthermore, we shed light on the role of complementors’ perceived effort, perceived usefulness and satisfaction in shaping these relationships. Thus, our findings contribute to the literature on digital platforms in general and control mechanisms in particular.
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Keywords
Managing the Dynamics of Platforms and Ecosystems, continaunce intention, control mechanisms, goal attainment theory, input control, self control
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