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Conceptualizing and Analyzing Business Ecosystem Service Offerings

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Title:Conceptualizing and Analyzing Business Ecosystem Service Offerings
Authors:Betz, Christian
Jung, Reinhard
Keywords:Managing the Dynamics of Platforms and Ecosystems
business ecosystems
design principles
design science
service offering
Date Issued:05 Jan 2021
Abstract:Business ecosystems are dynamic structures of various actors who co-create value. By combining complementary and substitute services, these actors create integrated offerings. This paper proposes a conceptual model which supports the analysis of ecosystems by de- composing the offering into distinct modules. Each module represents a beneficiary-provider duality with a specific value proposition and activities to be performed. It further describes, how different service modules con- tribute and may change the network-level purpose. The research follows design science and was facilitated in a consortium setup to integrate practitioners’ insights. The paper contributes by developing design principles for a service configuration model, identifying relevant activities to describe service creation, providing a logic to configure distinct services into a whole, and introducing the concept of substitutes into the discussion.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/71360
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.740
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Managing the Dynamics of Platforms and Ecosystems


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