Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/71157

Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy

File Size Format  
0437.pdf 723.1 kB Adobe PDF View/Open

Item Summary

Title:Information Design for Personas in Four Professional Domains of User Experience Design, Healthcare, Market Research, and Social Media Strategy
Authors:Guan, Kathleen W.
Salminen, Joni
Nielsen, Lene
Jung, Soon-Gyo
Jansen, Bernard J.
Keywords:Human-Computer Interaction in the Digital Economy
healthcare
market research
methods
personas
show 3 moreprofessional application areas
social media strategy
user experience
show less
Date Issued:05 Jan 2021
Abstract:Practitioners in user-centric industries have increasingly recognized the applicability of personas. However, the methods used to create personas in different domains remain inconsistent and unsystematic. We analyzed 51 studies focused on designing personas for professional purposes and found the practice most prevalent in the user experience design, healthcare, market research, and social media strategy domains. Within these domains, user experience design personas are characterized by their focus on user activity goals, health personas on medical patients’ physical symptoms, market research personas on customers’ lifestyles, and social media strategy personas on interactions within and between online communities. We identify and compare the elements in the personas. Based on these, we provide guidelines for professionals interested in developing personas for understanding barriers to positive user experience, recruiting users, and building online communities, including how to represent persona details related to lifestyle and health, contexts of product usage, and scaling of online data.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/71157
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.540
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Human-Computer Interaction in the Digital Economy


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons