Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/71116

Sensitive to the Digital Touch? Exploring Sensory Processing Sensitivity and Its Impact on Anthropomorphized Products in E-Commerce

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Title:Sensitive to the Digital Touch? Exploring Sensory Processing Sensitivity and Its Impact on Anthropomorphized Products in E-Commerce
Authors:Yuan, Lingyao
Barlow, Jordan
Keywords:Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design
anthropomorphism
e-commerce
personality
sensory processing sensitivity
Date Issued:05 Jan 2021
Abstract:Individual characteristics have a strong impact on people’s decision making and behaviors in virtual environments, including interacting with virtual agents, avatars, or animated objects. Prior IS research on individual characteristics has mostly focused on constructs such as the Big Five personality traits, emotional intelligence, and social sensitivity to categorize individuals on a high level. However, we believe how individuals receive, process, and react to sensory information at the basic level is critical for developing perceptions towards humanized objects through the process of anthropomorphism. This study explores sensory processing sensitivity as an inherent individual characteristic and its impact on individuals’ bidding decision towards humanized products in online auctions. Results show that people’s sensory processing sensitivity has a positive impact on their willingness to pay. This positive relationship is fully mediated by perceived anthropomorphism towards the products.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/71116
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.499
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design


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