Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/71085

Fitness First or Safety First? Examining Adverse Consequences of Privacy Seals in the Event of a Data Breach.

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Title:Fitness First or Safety First? Examining Adverse Consequences of Privacy Seals in the Event of a Data Breach.
Authors:Masuch, Kristin
Greve, Maike
Trang, Simon
Keywords:Self-Quantification with Activity Tracking Technologies: Opportunities and Threats
data breaches
expectation-confirmation theory
fitness tracker
privacy assurance
show 1 moreprivacy seals
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Date Issued:05 Jan 2021
Abstract:Data breaches are increasing, and fitness trackers have proven to be an ideal target, as they collect highly sensitive personal health data and are not governed by strict security guidelines. Nevertheless, companies encourage their customers to share data with the fitness tracker using privacy seals, gaining their trust without ensuring security. Since companies cannot guarantee security, the question arises on how privacy seals work after not keeping the security promise. This study examines the possibilities to mitigate the consequences of data breaches in advance to maintain the continuance intention. Expectation-confirmation theory (ECT) and privacy assurance statements as a shaping of privacy seals are used to influence customer expectations regarding the data security of fitness trackers in the run-up to a data breach. Results show that the use of privacy assurance statements leads to high-security expectations, and failure to meet these has a negative impact on satisfaction and thus continuance intention.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/71085
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.469
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Self-Quantification with Activity Tracking Technologies: Opportunities and Threats


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