Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/71056

Is First Impression Relevant in Online Health Support Communities? Preliminary Investigation of the Effects of Social Presence

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Title:Is First Impression Relevant in Online Health Support Communities? Preliminary Investigation of the Effects of Social Presence
Authors:Manga, Joseph
Ayaburi, Emmanuel
Andoh-Baidoo, Francis
Keywords:IT Adoption, Diffusion, and Evaluation in Healthcare
giving-participation
online-health-supporting-communities
receiving-participation
social-presence
Date Issued:05 Jan 2021
Abstract:Patients’ initial impression can influence the kind of reactions they receive and their subsequent participation. Prior studies use inference models to examine participation as a continuum phenomenon. In the online health supporting communities (OHSCs), distinguishing giving participation from receiving participation provide interesting insights at the granular level. Using social presence theory, this study identifies and uses social presence cues in the initial post of 168 patients to predict patients’ giving and receiving participation in a prominent OHSC. Findings reveal that the social presence cues affected the two participation dimensions differently. Specifically, while intimacy is the most important predictor of giving participation, nonverbal communication is the most important predictor for receiving participation. The study offers important contributions to research and practice.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/71056
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.440
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: IT Adoption, Diffusion, and Evaluation in Healthcare


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