Please use this identifier to cite or link to this item:
http://hdl.handle.net/10125/71056
Is First Impression Relevant in Online Health Support Communities? Preliminary Investigation of the Effects of Social Presence
Item Summary
Title: | Is First Impression Relevant in Online Health Support Communities? Preliminary Investigation of the Effects of Social Presence |
Authors: | Manga, Joseph Ayaburi, Emmanuel Andoh-Baidoo, Francis |
Keywords: | IT Adoption, Diffusion, and Evaluation in Healthcare giving-participation online-health-supporting-communities receiving-participation social-presence |
Date Issued: | 05 Jan 2021 |
Abstract: | Patients’ initial impression can influence the kind of reactions they receive and their subsequent participation. Prior studies use inference models to examine participation as a continuum phenomenon. In the online health supporting communities (OHSCs), distinguishing giving participation from receiving participation provide interesting insights at the granular level. Using social presence theory, this study identifies and uses social presence cues in the initial post of 168 patients to predict patients’ giving and receiving participation in a prominent OHSC. Findings reveal that the social presence cues affected the two participation dimensions differently. Specifically, while intimacy is the most important predictor of giving participation, nonverbal communication is the most important predictor for receiving participation. The study offers important contributions to research and practice. |
Pages/Duration: | 10 pages |
URI: | http://hdl.handle.net/10125/71056 |
ISBN: | 978-0-9981331-4-0 |
DOI: | 10.24251/HICSS.2021.440 |
Rights: | Attribution-NonCommercial-NoDerivatives 4.0 International https://creativecommons.org/licenses/by-nc-nd/4.0/ |
Appears in Collections: |
IT Adoption, Diffusion, and Evaluation in Healthcare |
Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.
This item is licensed under a Creative Commons License