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Exploring leadership in Facebook communities: personality traits and activities

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dc.contributor.author Gazit, Tali
dc.date.accessioned 2020-12-24T19:37:12Z
dc.date.available 2020-12-24T19:37:12Z
dc.date.issued 2021-01-05
dc.identifier.isbn 978-0-9981331-4-0
dc.identifier.uri http://hdl.handle.net/10125/70983
dc.description.abstract Leaders of online communities are today becoming key players in social media sites like Facebook. Responsible for the community's participation rules, limits and members’ identities, these leaders represent an important population on which to focus. This paper compares 94 Facebook community leaders to 94 other Internet users (N=188) in order to identify differences among them with respect to five major personality traits ("the BIG 5") as well as their online and offline activities. The results of the online surveys show that Facebook community leaders are more extroverted, open to experience, emotionally stable and active online and offline than are other Internet users. Examining the community categories, the leaders who manage Facebook support communities were found to be more introverted and less active online than leaders of other community types. The results are discussed in the context of the unique role of online leadership in the social media environment.
dc.format.extent 10 pages
dc.language.iso English
dc.relation.ispartof Proceedings of the 54th Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Networking and Communities
dc.subject online leadership
dc.subject social media
dc.subject personality
dc.subject activity
dc.subject facebook
dc.title Exploring leadership in Facebook communities: personality traits and activities
dc.identifier.doi 10.24251/HICSS.2021.369
prism.startingpage 3027
Appears in Collections: Social Networking and Communities


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