The Role of Social Media Normative Interventions and Environmental Awareness in Intentions to Change Pro-Environmental Behaviors
The Role of Social Media Normative Interventions and Environmental Awareness in Intentions to Change Pro-Environmental Behaviors
Files
Date
2021-01-05
Authors
Vogelaar, Anna
Priante, Anna
Contributor
Advisor
Department
Instructor
Depositor
Speaker
Researcher
Consultant
Interviewer
Annotator
Journal Title
Journal ISSN
Volume Title
Publisher
Volume
Number/Issue
Starting Page
2728
Ending Page
Alternative Title
Abstract
Social media interventions to stimulate the adoption of pro-environmental behaviors is a topic of increasing interest in both Information Systems (IS) research and environmental studies. Yet, we still know little about the factors explaining the effectiveness of such interventions and how they influence decision-making in online social networks. By bringing together insights from both social science and IS research streams, this research-in-progress studies intentions to change towards pro-environmental behaviors as the results of exposure to normative social media content and the level of environmental awareness. We conducted an online experiment to explore intentions to change behaviors regarding the consumption of meat. We find that while individual environmental awareness is positively associated with intentions to change meat consumption, exposure to social norms in social media content is not significant in predicting intentions to change meat consumption. Since our findings suggest the importance of environmental awareness in decision-making towards sustainable behaviors, our future research will explore the inclusion of information provision to stimulate environmental awareness in combination with nudging on social media.
Description
Keywords
Decision Making in Online Social Networks,
social media,
normative interventions,
environmental awareness,
pro-environmental behaviors
Citation
Extent
10 pages
Format
Geographic Location
Time Period
Related To
Proceedings of the 54th Hawaii International Conference on System Sciences
Table of Contents
Rights
Attribution-NonCommercial-NoDerivatives 4.0 International
Rights Holder
Local Contexts
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.