Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/70884

Building Community Resilience Using Gain-Loss Framing to Nudge Homeowner Mitigation and Insurance Decision-making

File Size Format  
0217.pdf 490.77 kB Adobe PDF View/Open

Item Summary

Title:Building Community Resilience Using Gain-Loss Framing to Nudge Homeowner Mitigation and Insurance Decision-making
Authors:Zhao, Mengtian
John, Richard
Keywords:Disaster Information, Resilience, for Emergency and Crisis Technologies
community resilience
disaster insurance
gain-loss framing
homeowner mitigation
show 1 morenatural disasters
show less
Date Issued:05 Jan 2021
Abstract:Promoting homeowners’ preparation for natural disasters is a critical component of building community resilience. Adoption of protective actions by individual homeowners could reduce the risk of injury and damage to property; however, despite extensive public education programs, numerous studies report that households still are under-prepared for natural disasters. The effectiveness of gain-loss framing to nudge risk averse decision-making has been demonstrated across several domains, yet the application of gain-loss framing effects for natural disaster preparation has concentrated only on policy-level decisions. A behavioral experiment (N= 1,840) was conducted to test whether gain-loss framing can be used to nudge homeowner risk mitigation and insurance purchase decisions. Consistent with Prospect Theory, results indicate that a gain-frame is more likely to lead to risk averse decisions to mitigate for floods and hurricanes, but not for earthquakes. Disaster specific framing effects for nudging individual mitigation decisions provide unique implications building community resilience.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/70884
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.271
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Disaster Information, Resilience, for Emergency and Crisis Technologies


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons