Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/70772

Do they Play as Intended? - Comparing Aggregated and Temporal Behavioral Analysis in a Persuasive Gamified System

File Size Format  
0130.pdf 664.98 kB Adobe PDF View/Open

Item Summary

Title:Do they Play as Intended? - Comparing Aggregated and Temporal Behavioral Analysis in a Persuasive Gamified System
Authors:Loria, Enrica
Rivera, Jessica
Marconi, Annapaola
Keywords:Gamification
game analytics
gamification
player behavior
player modeling
show 1 moreuser-centered design
show less
Date Issued:05 Jan 2021
Abstract:Gamified systems nurture an ulterior goal set by their designers (e.g., a positive behavioral change). Behavioral profiling allows understanding whether users play as intended and reach such a goal. Analyzing in-game behaviors can also highlight unexpected interaction patterns or unengaged users. Current logging systems can track and store any in-game action. However, such high-dimensional data should be carefully processed to retain relevant knowledge while filtering unnecessary noise. Analysts can either aggregate data into a single data point per player or maintain temporal information. This study compares aggregated and temporal behavioral analysis conducted on a gamified system, promoting sustainable mobility (Play\&Go). Results show how, in Play\&Go, aggregated analysis conveys information on long-term winning strategies, whereas temporal analysis describes short-term strategies. Additionally, studying the temporal evolution of players' behaviors emphasizes a sharp division among engaged and unengaged users. We show how aggregated and temporal analysis hold a complementary view of players' experiences.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/70772
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.160
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Gamification


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons