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An Exploratory Study of the Participation in the Sharing Economy: What are the Influencing Variables?

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Title:An Exploratory Study of the Participation in the Sharing Economy: What are the Influencing Variables?
Authors:Choi, Stephen
Kim, Sang-Hyun
Keywords:The Sharing Economy
collaborative consumption
collaborative economy
economic benefit
sharing economy
Date Issued:05 Jan 2021
Abstract:The following is an exploratory study undertaken to identify and validate the variables that affect an individual’s decision to participate in the sharing economy. Six variables are tested; five as independent variables and one as a moderator variable. The five are self-technological aptness, self-norm, attitude toward the sharing economy, desire to access a bigger market, and attitude toward environmental friendliness, while the moderator variable is economic benefit. Regarding data: 1000 promiscuously recruited individuals were asked and 479 individuals completed the survey out of which 466 individuals’ responses are used for the data analysis. The self-determination theory provides the basis for the theoretical framework and hypothesis development. The result revealed that all variables showed a statistically significant relationship, except for the self-technologically aptness variable. Moreover, the moderating economic benefit variable exhibited a significant moderation effect on all the variables except in the case of self-technological aptness. Ultimately, this study provides a deeper understanding of those variables and their effect on the participants. Additionally, it presents opportunities for further research in this area. A full and complete report is expected later.
Pages/Duration:10 pages
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections: The Sharing Economy

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