Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/70702

Landlords of the Digital World: How Territoriality and Social Identity Predict Playing Intensity in Location-based Games

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Title:Landlords of the Digital World: How Territoriality and Social Identity Predict Playing Intensity in Location-based Games
Authors:Laato, Samuli
Kordyaka, Bastian
Islam, A.K.M. Najmul
Papangelis, Konstantinos
Keywords:Social Media and e-Business Transformation
location-based games
location-based media
locative media
social identity
show 1 moreterritoriality
show less
Date Issued:05 Jan 2021
Abstract:Popular location-based games (LBGs) such as Pokémon GO have been downloaded hundreds of millions of times and have been shown to have a positive impact on mild exercise and social well-being of their players. Several currently popular LBGs introduce a gamified implementation of territorial conflict, where players are divided into teams that battle for the ownership of geographically distributed points of interest. We investigate how social factors and territoriality influence playing intensity in the context of Pokémon GO. Using reasoning from social identity theory, we propose a structural model connecting territoriality, sociality and playing intensity. To test the model, we analyze data collected from a global sample of Pokémon GO players (N=515). Our results show social self-efficacy, territorial self-efficacy and altruism to influence players' identification with their team. Team identification in turn predicts both in-game territorial control behavior and playing intensity.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/70702
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.091
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Media and e-Business Transformation


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