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The Impact of Online Data Collection on Consumer Autonomy

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Title:The Impact of Online Data Collection on Consumer Autonomy
Authors:Olszak, Celina
Sohaib, Osama
Keywords:Business Intelligence and Big Data for Innovative and Sustainable Development of Organizations
big data
business intelligence
consumer autonomy
online data collection
Date Issued:05 Jan 2021
Abstract:Recent advancements in the field of Big Data are facilitating various business intelligence activities for businesses. However, we contend that online data collection can generate tensions for consumers. The Big Data collection can compromise consumers' sense of autonomy, the lack of which can be harmful to consumer privacy, data security, data confidentiality, and data ownership. This study presents preliminary results on the relationship between online data collection and online consumer autonomy in Australia. This study identifies open research questions for future research.
Pages/Duration:9 pages
URI:http://hdl.handle.net/10125/70639
ISBN:978-0-9981331-4-0
DOI:10.24251/HICSS.2021.028
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Business Intelligence and Big Data for Innovative and Sustainable Development of Organizations


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