Student analytics and longitudinal evaluation of language programs

Abstract

This chapter provides strategies and examples of how program administrators can monitor various important indicators and utilize technological tools and resources for the collection and analysis of program-relevant data. The chapter identifies and addresses four challenges of language program evaluation: (1) the long-term tracking, monitoring, and interpretation of student enrollments, taking into account both internal (departmental and institutional) and external (regional and national) data; (2) the identification of potential issues of the program and subsequent intervention; (3) the establishment of student profiles relevant for program planning and design; and (4) the tracking of individual students’ success and special achievements in their career paths. The chapter makes a case for the use of internal student surveys, complemented by internal and external data, as essential components of a continuous, internally driven program evaluation that may be useful for periodic academic program reviews.