Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/683

My body/my playground: Seeking subjectivity beyond the objectification of advertising

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Item Summary

Title:My body/my playground: Seeking subjectivity beyond the objectification of advertising
Authors:Young, Kamuela Ann
Contributors:Stannard, David (advisor)
American Studies (department)
Keywords:American studies
Cultural anthropology
Marketing
Middle class
Consumption
show 4 moreObjectification
Advertising
Culture
Subjectivity
show less
Date Issued:Dec 2002
Publisher:University of Hawaii at Manoa
Citation:Young, Kamuela Ann (2002) My body/my playground: Seeking subjectivity beyond the objectification of advertising. Ph.D. dissertation, University of Hawai'i, United States -- Hawaii.
Abstract:My Body/My Playground is a theoretical and historical inquiry which firmly locates the spaces in which consumption has infiltrated much of the thinking, and in turn daily practices, of those who understand themselves to be American middle class. It is my theory that the American middle class has become so firmly entrenched in consumption that it has rendered its members objects to, rather than subjects within, its culture. My Body/My Playground narrates the historic and cultural foundation of the hegemony of consumption in an effort to understand an aspect of America's lost subjectivity. It then refocuses our attention on the marked bodies (both tattooed and pierced) of generations X and Y in an effort to locate a possible window in which the body can be employed as a vehicle toward reclaiming subject status. In the end, this text both opens the ways we might collectively read body marking and offers new ways to read personal acts of resistance in an effort toward reclaiming a sense of subjectivity without being forced to exchange it for middle class privilege.
URI/DOI:http://hdl.handle.net/10125/683
Rights:All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
https://scholarspace.manoa.hawaii.edu/handle/10125/588
Appears in Collections: Ph.D. - American Studies


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