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Platform Evolution: A Study of TripAdvisor

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Title:Platform Evolution: A Study of TripAdvisor
Authors:Alaimo, Cristina
Kallinikos, Jannis
Valderrama-Venegas, Erika
Keywords:Digital Innovation
data services
digital platforms
show 2 moreplatform ecosystems
social media platforms
show less
Date Issued:07 Jan 2020
Abstract:The recent commercial expansion of social media platforms challenges their origin as places of networking and community building and raises important questions as regards their status as institutional entities. After briefly reviewing the literature on platforms and ecosystems, we conduct a longitudinal case study of TripAdvisor. Our findings show the critical role networking and social data have historically played in positioning TripAdvisor as a hub in a vast digital travel ecosystem. At the same time, our analysis unravels the growing diversification of data types linked to the roles performed by different types of actors (e.g. end users, advertisers, business owners, online travel agencies). The shifting nature of these roles and the data types they produce largely account for the patterns of platform evolution and its market position.
Pages/Duration:10 pages
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections: Digital Innovation

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