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Mastering Omni-Channel Retailing Challenges with Industry 4.0 Concepts

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dc.contributor.author Janhofer, Dustin
dc.contributor.author Barann, Benjamin
dc.contributor.author Cordes, Ann-Kristin
dc.contributor.author Becker, Jörg
dc.date.accessioned 2020-01-04T08:18:06Z
dc.date.available 2020-01-04T08:18:06Z
dc.date.issued 2020-01-07
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/64404
dc.description.abstract Omni-Channel Management is an important trend, which allows retailers to improve customer experiences. Notwithstanding, entirely seamless integration of all channels, for example, in terms of customer or pricing data or consistent product offerings, is still a challenging endeavor. Technological developments, such as Industry 4.0 (I4.0), lead to innovation opportunities in the production industry. As there are intersections between I4.0 and Omni-Channel retailing, we propose that prominent Omni-Channel retailing challenges can be overcome by integrating knowledge from both research domains. Therefore, the purpose of this article is to investigate, which I4.0 concepts are utilized in scientific literature to overcome challenges and how these concepts can be transferred to Omni-Channel Management. To make this knowledge tangible for retailers, this article deduces opportunities on the application of I4.0 concepts in Omni-Channel retailing. The results show that especially IoT networks offer numerous deployment options and even Cyber-Physical Systems and Smart Factories provide related potentials.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Business Intelligence, Business Analytics and Big Data: Innovation, Deployment, and Management
dc.subject industry 4.0 concepts
dc.subject omni-channel management
dc.subject retailing
dc.title Mastering Omni-Channel Retailing Challenges with Industry 4.0 Concepts
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2020.662
Appears in Collections: Business Intelligence, Business Analytics and Big Data: Innovation, Deployment, and Management


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