Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/64404

Mastering Omni-Channel Retailing Challenges with Industry 4.0 Concepts

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Title:Mastering Omni-Channel Retailing Challenges with Industry 4.0 Concepts
Authors:Janhofer, Dustin
Barann, Benjamin
Cordes, Ann-Kristin
Becker, Jörg
Keywords:Business Intelligence, Business Analytics and Big Data: Innovation, Deployment, and Management
industry 4.0 concepts
omni-channel management
retailing
Date Issued:07 Jan 2020
Abstract:Omni-Channel Management is an important trend, which allows retailers to improve customer experiences. Notwithstanding, entirely seamless integration of all channels, for example, in terms of customer or pricing data or consistent product offerings, is still a challenging endeavor. Technological developments, such as Industry 4.0 (I4.0), lead to innovation opportunities in the production industry. As there are intersections between I4.0 and Omni-Channel retailing, we propose that prominent Omni-Channel retailing challenges can be overcome by integrating knowledge from both research domains. Therefore, the purpose of this article is to investigate, which I4.0 concepts are utilized in scientific literature to overcome challenges and how these concepts can be transferred to Omni-Channel Management. To make this knowledge tangible for retailers, this article deduces opportunities on the application of I4.0 concepts in Omni-Channel retailing. The results show that especially IoT networks offer numerous deployment options and even Cyber-Physical Systems and Smart Factories provide related potentials.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/64404
ISBN:978-0-9981331-3-3
DOI:10.24251/HICSS.2020.662
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Business Intelligence, Business Analytics and Big Data: Innovation, Deployment, and Management


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