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How to Design a Successful Digital Product? An Analytic Hierarchy Process (AHP) Analysis of Expert Opinions from the Berlin Start-up Scene

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dc.contributor.author Azka, Muhammad Yusuf
dc.contributor.author Chankov, Stanislav
dc.date.accessioned 2020-01-04T08:10:05Z
dc.date.available 2020-01-04T08:10:05Z
dc.date.issued 2020-01-07
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/64327
dc.description.abstract Designing the best digital product is vital for the competitiveness of any organization. Thus, this paper aims to determine the critical success design factors and to create guidelines for start-up founders, product managers, designers and entrepreneurs on how to design a successful digital product. To this end, six key design factors and 24 respective sub-factors were identified based on literature and expert opinions. Further, 21 experts were surveyed regarding their priorities on these factors, using the analytic hierarchy process (AHP). The results suggest that high-level planning design is the most important success factor, while having clear product vision, discovery, strategy and goals, building a great user experience, and creating an aesthetic user interface are the top three priority sub-factors for successful digital products.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Innovation and Entrepreneurship Theory and Practice
dc.subject analytic hierarchy process
dc.subject digital entrepreneurship
dc.subject digital product design
dc.subject start-up
dc.title How to Design a Successful Digital Product? An Analytic Hierarchy Process (AHP) Analysis of Expert Opinions from the Berlin Start-up Scene
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2020.585
Appears in Collections: Innovation and Entrepreneurship Theory and Practice


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