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Understanding User Participation and Interaction in Online Shopping Communities from the Social and Relational Perspectives

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dc.contributor.author Xu, Yu
dc.contributor.author Lee, Michael
dc.date.accessioned 2020-01-04T08:05:18Z
dc.date.available 2020-01-04T08:05:18Z
dc.date.issued 2020-01-07
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/64283
dc.description.abstract The combination of online shopping and social media has contributed to the increase of social shopping activities. Technological advancements allow people with similar interests and experience to share, comment, and discuss about shopping from anywhere and at any time, leading to the emergence of online shopping communities (OSCs). This study reports on lab experiments and focus groups with 24 participants who actively engage in OSCs. We identify how informational support and social support affect user participation and relationships, the impact of social structure on interpersonal relationship formation between community members, and the development of desire to be socially connected with others through real-time conversations. Based on the findings, we discuss a series of design recommendations to facilitate users' emotional exchange and contribution behavior in OSCs, such as enhanced conversational interaction, and collaborative mini-tasks in a social shopping context.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Shopping: The Good, the Bad, and the Ugly
dc.subject online communities
dc.subject social media
dc.subject social relationship
dc.subject social shopping
dc.subject user participation
dc.title Understanding User Participation and Interaction in Online Shopping Communities from the Social and Relational Perspectives
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2020.541
Appears in Collections: Social Shopping: The Good, the Bad, and the Ugly


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