Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/64283

Understanding User Participation and Interaction in Online Shopping Communities from the Social and Relational Perspectives

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Title:Understanding User Participation and Interaction in Online Shopping Communities from the Social and Relational Perspectives
Authors:Xu, Yu
Lee, Michael
Keywords:Social Shopping: The Good, the Bad, and the Ugly
online communities
social media
social relationship
social shopping
show 1 moreuser participation
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Date Issued:07 Jan 2020
Abstract:The combination of online shopping and social media has contributed to the increase of social shopping activities. Technological advancements allow people with similar interests and experience to share, comment, and discuss about shopping from anywhere and at any time, leading to the emergence of online shopping communities (OSCs). This study reports on lab experiments and focus groups with 24 participants who actively engage in OSCs. We identify how informational support and social support affect user participation and relationships, the impact of social structure on interpersonal relationship formation between community members, and the development of desire to be socially connected with others through real-time conversations. Based on the findings, we discuss a series of design recommendations to facilitate users' emotional exchange and contribution behavior in OSCs, such as enhanced conversational interaction, and collaborative mini-tasks in a social shopping context.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/64283
ISBN:978-0-9981331-3-3
DOI:10.24251/HICSS.2020.541
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Shopping: The Good, the Bad, and the Ugly


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