The Polite Pop-Up: An Experimental Study of Pop-Up Design Characteristics and User Experience

Date
2020-01-07
Authors
Willermark, Sara
Sigríður Íslind, Anna
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Pop-up boxes have been widely used to catch users’ attention and highlight specific information. Yet, according to previous research, there is a high degree of perceived irritation and dissatisfaction related to pop-ups. In this study, we explore the user experience of what is referred to as “polite pop-up,” i.e., a modal pop-up, created based on click events. The intention was to eliminate negative perceptions that pop-ups usually generate. The research method involves a constructed user test of a prototype of a website where polite pop-ups were placed in the interface. Thirteen users participated, where most of the users noticed the polite pop-up and voluntarily chose to access the information within the pop-up. The contribution includes increased insight into the relation between polite pop-up and user satisfaction, as well as design implications for user-centered design.   
Description
Keywords
Human-Computer Interaction in the Digital Economy
Citation
Rights
Access Rights
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.