Understanding User Preferences of Digital Privacy Nudges – A Best-Worst Scaling Approach

Date
2020-01-07
Authors
Schöbel, Sofia
Barev, Torben
Janson, Andreas
Hupfeld, Felix
Leimeister, Jan Marco
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Digital nudging in privacy has become more important to protect users of information systems while working with privacy-related data. Nudging is about altering a user’s behavior without forbidding any options. Several approaches exist to “nudge” users to change their behavior. Regarding the usage of digital privacy nudges, research still has to understand the meaning and relevance of individual nudges better. Therefore, this paper compares the preferences of users for different digital nudges. To achieve this goal, it presents the results of a so-called best-worst scaling. This study contributes to theory by providing a better understanding of user preferences regarding design variations of digital nudges. We support practitioners by giving implications on how to design digital nudges in terms of user preferences.
Description
Keywords
Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design, best-worst scaling, nudging, privacy nudging, user preferences
Citation
Rights
Access Rights
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.