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Nudging Toward the Herd: Understanding the Multidimensional Role of Perceived Uncertainty

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Title:Nudging Toward the Herd: Understanding the Multidimensional Role of Perceived Uncertainty
Authors:Vedadi, Ali
Greer, Timothy
Keywords:Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design
discounting own information
herd behavior
imitation
nudging
show 1 moreperceived uncertainty
show less
Date Issued:07 Jan 2020
Abstract:Understanding how herd behavior phenomenon occurs IS context is important because it influences many choice decisions, is the main reason for some adoption decision anomalies, and explains the reasons behind the rapid rise or collapse of various technology fads. Perceived uncertainty is a key factor that triggers herd mentality (i.e. through imitation) and despite its influential role, the IS literature has not adequately conceptualized and operationalized this broad concept. This research aims to contribute to the literature by decomposing perceived uncertainty to its dimensions and analyzing the influence of each dimension on triggering individuals’ herd mentality.
Pages/Duration:9 pages
URI:http://hdl.handle.net/10125/64220
ISBN:978-0-9981331-3-3
DOI:10.24251/HICSS.2020.478
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Behavioral Economics in the Digital Economy: Digital Nudging and Interface Design


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