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The Design of a Digital Behaviour Change Intervention for Third-Level Student Illicit Substance Use: A Persona Building Approach

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Title:The Design of a Digital Behaviour Change Intervention for Third-Level Student Illicit Substance Use: A Persona Building Approach
Authors:Dick, Samantha
Heavin, Ciara
Vasiliou, Vasilis S.
Davoren, Martin P.
Dockray, Samantha
show 2 moreLinehan, Conor
Byrne, Michael
show less
Keywords:Health Behavior Change Support Systems
behaviour change
persona-building
substance use
user centred design
Date Issued:07 Jan 2020
Abstract:Illicit substance use among third-level students is an issue of increasing concern. Digital behavioural change interventions have been developed to target this population, but reports of their effectiveness are mixed. The importance of end-user involvement in digital intervention development has been well established, but it appears that many interventions in this area did not engage end-users during development. This absence may have affected engagement, undermining their potential effectiveness. This paper describes the process and contributions of a persona-building approach in the development of a digital behaviour change intervention tailored to the needs of third-level students. Nine exploratory persona-building workshops were carried out with 31 students, and 7 project team members to develop personas for heavy, occasional and non-substance using third-level students. Early analysis has identified five archetypes which will contribute to the design of an acceptable and user-friendly intervention, and to the identification of targeted behavioural change techniques.
Pages/Duration:9 pages
URI:http://hdl.handle.net/10125/64157
ISBN:978-0-9981331-3-3
DOI:10.24251/HICSS.2020.415
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Health Behavior Change Support Systems


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