“Who cares about fireworks?” – A Study on Digital Coaching, Gamification and Exercise Motivation

Date
2020-01-07
Authors
Helmefalk, Miralem
Marcusson, Leif
Sell, Anna
Journal Title
Journal ISSN
Volume Title
Publisher
Abstract
Digital coaching systems offer users support in their physical training through insights and advice based on the individual’s activity data. Often these systems utilize gamification mechanisms to motivate users. In this study we conduct interviews with digital coaching users to understand how digital coaching systems are used to motivate physical activity, what kind of a role gamification plays, and how digital coaching systems should be developed further to better motivate users. We find that data itself is more motivating than gamification mechanisms, that players use data to play their own, internal games; and that data is also used for social purposes. We find that the benefits from digital coaches today are limited and mainly related to accurate exercise tracking and visualization of user data. Gamified elements are used on a low level and not perceived as value-adding by the users; deeper understanding of motivation theory and promoting intrinsic motivation is needed.
Description
Keywords
Gamification, digital coaching, gamification, physical training, self-determination theory
Citation
Rights
Access Rights
Collections
Email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.