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Consumer Behavior Choice in the Era of Shared Mobility: The Role of Proximity, Competition, and Quality

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dc.contributor.author Zhang, John
dc.contributor.author Tong, Daoqin
dc.contributor.author Cui, Wencong
dc.date.accessioned 2020-01-04T07:18:30Z
dc.date.available 2020-01-04T07:18:30Z
dc.date.issued 2020-01-07
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/63840
dc.description.abstract Shared mobility services, which allow users to make point-to-point trips on an as-needed basis, have drastically impacted people’s travel behavior in the last few years. In this study, we propose a decision choice model to examine the factors that influence the restaurant choice of individuals who use shared mobility services. Our model incorporates key elements from the spatial interaction model and the theory of the individual decision making from economics. We analyze individuals’ travel behavior using trip-level data, along with point of interest data, restaurant reviews and average prices, and travel route characteristics. We find that the effect of proximity of a restaurant depends on the total distance of the trip. For shorter trips, an individual is less likely to choose a restaurant that is further away. However, if an individual decides to travel a long distance to a restaurant, she is more likely to choose a restaurant that is further. Additionally, with increasing travel distance (or competition) there is a decreased preference for a restaurant with a higher price. The quality (online reviews) of a restaurant does not seem to have a significant impact on the choice of the restaurant. Implications of the study are discussed.
dc.format.extent 8 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject The Sharing Economy
dc.subject decision choice model
dc.subject quality and competition
dc.subject shared mobility
dc.subject spatial interaction model
dc.title Consumer Behavior Choice in the Era of Shared Mobility: The Role of Proximity, Competition, and Quality
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2020.101
Appears in Collections: The Sharing Economy


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