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How Game Features Give Rise to Altruism and Collective Action? Implications for Cultivating Cooperation by Gamification

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Item Summary Riar, Marc Morschheuser, Benedikt Hamari, Juho Zarnekow, Rüdiger 2020-01-04T07:16:57Z 2020-01-04T07:16:57Z 2020-01-07
dc.identifier.isbn 978-0-9981331-3-3
dc.description.abstract Due to the general gamification of our culture and society as well as the proliferation of games in our everyday activities, people are increasingly looking at games and gamification as a source for cooperation and other prosocial behaviors. However, not all game features lead to increased cohesion, cooperation or collaboration between people. While some games indeed are geared for cooperation, majority of games also aim toward competition or just non-social activity. Therefore, a prominent research problem exists in understanding how different game and gamification design may lead to altruistic sentiment and collective action. In this study, we investigated how the engagement with cooperative game features relates to the emergence of altruism and whether altruism leads to the formation of we-intentions in a gaming context. We employed data gathered among players of the augmented reality game Ingress (N=206) and analyzed the data using PLS-SEM. The results show that game features can give rise to altruism and that altruism can invoke we-intentions via cooperative goal structures (we-goals) of individuals. In addition to providing important insights regarding how cooperation emerges within games, this study provides implications for cultivating cooperation by gamification.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject Social Media and e-Business Transformation
dc.subject altruism
dc.subject augmented reality
dc.subject cooperation
dc.subject gamification
dc.subject we-intention
dc.title How Game Features Give Rise to Altruism and Collective Action? Implications for Cultivating Cooperation by Gamification
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2020.086
Appears in Collections: Social Media and e-Business Transformation

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