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How Game Features Give Rise to Altruism and Collective Action? Implications for Cultivating Cooperation by Gamification

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Title:How Game Features Give Rise to Altruism and Collective Action? Implications for Cultivating Cooperation by Gamification
Authors:Riar, Marc
Morschheuser, Benedikt
Hamari, Juho
Zarnekow, Rüdiger
Keywords:Social Media and e-Business Transformation
altruism
augmented reality
cooperation
gamification
show 1 morewe-intention
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Date Issued:07 Jan 2020
Abstract:Due to the general gamification of our culture and society as well as the proliferation of games in our everyday activities, people are increasingly looking at games and gamification as a source for cooperation and other prosocial behaviors. However, not all game features lead to increased cohesion, cooperation or collaboration between people. While some games indeed are geared for cooperation, majority of games also aim toward competition or just non-social activity. Therefore, a prominent research problem exists in understanding how different game and gamification design may lead to altruistic sentiment and collective action. In this study, we investigated how the engagement with cooperative game features relates to the emergence of altruism and whether altruism leads to the formation of we-intentions in a gaming context. We employed data gathered among players of the augmented reality game Ingress (N=206) and analyzed the data using PLS-SEM. The results show that game features can give rise to altruism and that altruism can invoke we-intentions via cooperative goal structures (we-goals) of individuals. In addition to providing important insights regarding how cooperation emerges within games, this study provides implications for cultivating cooperation by gamification.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/63825
ISBN:978-0-9981331-3-3
DOI:10.24251/HICSS.2020.086
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Media and e-Business Transformation


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