Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/63817

An Investigation on the Factors Influencing the Dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot

File Size Format  
0063.pdf 646.64 kB Adobe PDF View/Open

Item Summary

dc.contributor.author Chen, Wenjing
dc.contributor.author Yang, Bo
dc.contributor.author Xie, Pengfei
dc.contributor.author She, Huayang
dc.contributor.author Wang, Kanliang
dc.date.accessioned 2020-01-04T07:16:06Z
dc.date.available 2020-01-04T07:16:06Z
dc.date.issued 2020-01-07
dc.identifier.isbn 978-0-9981331-3-3
dc.identifier.uri http://hdl.handle.net/10125/63817
dc.description.abstract With the continuous development of information technology, the carrier of we-media has emerged. The WeChat Subscription Accounts has quickly led the other we-media platforms. During the six years of its emergence, WeChat Subscription Accounts have attracted a lot of traffic and brought huge profit margins. Based on the above background, this study combines the heuristic-systematic model of information processing to classify the heuristic and systematic factors that influence the dissemination of WeChat push. Analyze the factors affecting WeChat push transmission, supplement relevant theories, and provide suggestions for WeChat Subscription Accounts operators.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 53rd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject IT Enabled Collaboration for Development
dc.subject communication factors
dc.subject heuristic-systematic model
dc.subject hotspot
dc.subject wechat subscription account
dc.title An Investigation on the Factors Influencing the Dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2020.078
Appears in Collections: IT Enabled Collaboration for Development


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons