An Investigation on the Factors Influencing the Dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot

Date
2020-01-07
Authors
Chen, Wenjing
Yang, Bo
Xie, Pengfei
She, Huayang
Wang, Kanliang
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Abstract
With the continuous development of information technology, the carrier of we-media has emerged. The WeChat Subscription Accounts has quickly led the other we-media platforms. During the six years of its emergence, WeChat Subscription Accounts have attracted a lot of traffic and brought huge profit margins. Based on the above background, this study combines the heuristic-systematic model of information processing to classify the heuristic and systematic factors that influence the dissemination of WeChat push. Analyze the factors affecting WeChat push transmission, supplement relevant theories, and provide suggestions for WeChat Subscription Accounts operators.
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IT Enabled Collaboration for Development, communication factors, heuristic-systematic model, hotspot, wechat subscription account
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10 pages
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Proceedings of the 53rd Hawaii International Conference on System Sciences
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Attribution-NonCommercial-NoDerivatives 4.0 International
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