Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/63817

An Investigation on the Factors Influencing the Dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot

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Title:An Investigation on the Factors Influencing the Dissemination of WeChat Push Based on HSM and the Prediction of its Content Hotspot
Authors:Chen, Wenjing
Yang, Bo
Xie, Pengfei
She, Huayang
Wang, Kanliang
Keywords:IT Enabled Collaboration for Development
communication factors
heuristic-systematic model
hotspot
wechat subscription account
Date Issued:07 Jan 2020
Abstract:With the continuous development of information technology, the carrier of we-media has emerged. The WeChat Subscription Accounts has quickly led the other we-media platforms. During the six years of its emergence, WeChat Subscription Accounts have attracted a lot of traffic and brought huge profit margins. Based on the above background, this study combines the heuristic-systematic model of information processing to classify the heuristic and systematic factors that influence the dissemination of WeChat push. Analyze the factors affecting WeChat push transmission, supplement relevant theories, and provide suggestions for WeChat Subscription Accounts operators.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/63817
ISBN:978-0-9981331-3-3
DOI:10.24251/HICSS.2020.078
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: IT Enabled Collaboration for Development


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