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  1. Home
  2. Hawaii International … Sciences (HICSS)
  3. Hawaii International … Sciences 2020
  4. Internet and … Digital Economy
  5. Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact

Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact

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Recent Submissions

Consumers’ Need for Negative Product Information Before Reading Reviews When More is More and Less is More: Depth and Breadth of Product Reviews and Their Effects on Review Helpfulness Perceived Firm Attributes, Social Identification, and Intrinsic Motivation to Voice in Brand Virtual Communities: Differentiating Brand-General and Innovation-Specific Perceptions Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact

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Author
    1 Beurer-Zuellig, Bettina1 Chiang, Dalen1 Connolly, James1 Hirschmeier, Stefan1 Klaas, Michael1 Lee, Youngsu1 Negahban, Arash1 Shen, Xiao-Liang1 Son, Jaebong1 Sun, Yongqiang
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Subject
    4 Firm and User Generated Content in the Digital ...1 brand community1 consumer decision making1 firm attributes1 hedonic product1 intrinsic motivation1 negativity bias1 product reviews1 review breadth1 review depth
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Date issued
    4 2020

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