ScholarSpace at University of Hawaii at Manoa: Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact

Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact

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Consumers’ Need for Negative Product Information Before Reading Reviews When More is More and Less is More: Depth and Breadth of Product Reviews and Their Effects on Review Helpfulness Perceived Firm Attributes, Social Identification, and Intrinsic Motivation to Voice in Brand Virtual Communities: Differentiating Brand-General and Innovation-Specific Perceptions Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact