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Hawaii International … Sciences (HICSS)
Hawaii International … Sciences 2020
Internet and … Digital Economy
Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact
Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact
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Recent Submissions
Consumers’ Need for Negative Product Information Before Reading Reviews
When More is More and Less is More: Depth and Breadth of Product Reviews and Their Effects on Review Helpfulness
Perceived Firm Attributes, Social Identification, and Intrinsic Motivation to Voice in Brand Virtual Communities: Differentiating Brand-General and Innovation-Specific Perceptions
Introduction to the Minitrack on Firm and User Generated Content in the Digital Economy: Key Players, Management and Impact
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Author
1
Beurer-Zuellig, Bettina
1
Chiang, Dalen
1
Connolly, James
1
Hirschmeier, Stefan
1
Klaas, Michael
1
Lee, Youngsu
1
Negahban, Arash
1
Shen, Xiao-Liang
1
Son, Jaebong
1
Sun, Yongqiang
.
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Subject
4
Firm and User Generated Content in the Digital ...
1
brand community
1
consumer decision making
1
firm attributes
1
hedonic product
1
intrinsic motivation
1
negativity bias
1
product reviews
1
review breadth
1
review depth
.
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Date issued
4
2020
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