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  1. Home
  2. Hawaii International … Sciences (HICSS)
  3. Hawaii International … Sciences 2020
  4. Internet and … Digital Economy
  5. Electronic Marketing

Electronic Marketing

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Recent Submissions

Consumer Engagement with Brand Posts on Social Media: Current State and Research Agenda Why Another Customer Channel? Consumers’ Perceived Benefits and Costs of Voice Commerce The Champion of Images: Understanding the role of images in the decision-making process of online hotel bookings The Effect of Promotion Integration Strategy on Sales Performance in the Context of Multiple Platforms: Considering the Moderating Effect of Platform’s Market Demand Introduction to the Minitrack on Electronic Marketing

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Author
    1 Berger, Benedikt1 Davis, Lenita1 Deng, Qi1 Fang, Jie1 Hess, Thomas1 Hine, Michael1 Ji, Shaobo1 Kambil, Ajit1 Liu, Hefu1 Overgoor, Gijs
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Subject
    5 Electronic Marketing1 benefits and costs1 big data1 brand post1 channel integration strategy1 consumer engagement1 deep learning1 image analytics1 online platform1 online travel agencies
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Date issued
    5 2020

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