Electronic Marketing

Recent Submissions

Consumer Engagement with Brand Posts on Social Media: Current State and Research Agenda Why Another Customer Channel? Consumers’ Perceived Benefits and Costs of Voice Commerce The Champion of Images: Understanding the role of images in the decision-making process of online hotel bookings The Effect of Promotion Integration Strategy on Sales Performance in the Context of Multiple Platforms: Considering the Moderating Effect of Platform’s Market Demand Introduction to the Minitrack on Electronic Marketing

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