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Hawaii International … Sciences (HICSS)
Hawaii International … Sciences 2020
Internet and … Digital Economy
Electronic Marketing
Electronic Marketing
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Recent Submissions
Consumer Engagement with Brand Posts on Social Media: Current State and Research Agenda
Why Another Customer Channel? Consumers’ Perceived Benefits and Costs of Voice Commerce
The Champion of Images: Understanding the role of images in the decision-making process of online hotel bookings
The Effect of Promotion Integration Strategy on Sales Performance in the Context of Multiple Platforms: Considering the Moderating Effect of Platform’s Market Demand
Introduction to the Minitrack on Electronic Marketing
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Author
1
Berger, Benedikt
1
Davis, Lenita
1
Deng, Qi
1
Fang, Jie
1
Hess, Thomas
1
Hine, Michael
1
Ji, Shaobo
1
Kambil, Ajit
1
Liu, Hefu
1
Overgoor, Gijs
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Subject
5
Electronic Marketing
1
benefits and costs
1
big data
1
brand post
1
channel integration strategy
1
consumer engagement
1
deep learning
1
image analytics
1
online platform
1
online travel agencies
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Date issued
5
2020
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