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Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.
|Title:||Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.|
|Authors:||Baraquio, Bernadette P.|
strategic organizational communication
elaboration likelihood model
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|Date Issued:||Dec 2017|
|Publisher:||University of Hawaiʻi at Mānoa|
|Description:||M.A. Thesis. University of Hawaiʻi at Mānoa 2017.|
|Rights:||All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.|
|Appears in Collections:||
M.A. - Communication|
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