Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/62269

Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.

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dc.contributor.author Baraquio, Bernadette P.
dc.date.accessioned 2019-05-28T19:43:09Z
dc.date.available 2019-05-28T19:43:09Z
dc.date.issued 2017-12
dc.identifier.uri http://hdl.handle.net/10125/62269
dc.subject public relations
dc.subject strategic organizational communication
dc.subject university brand
dc.subject elaboration likelihood model
dc.subject social video
dc.subject college millennial
dc.title Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.
dc.type Thesis
dc.contributor.department Communication
dcterms.description M.A. Thesis. University of Hawaiʻi at Mānoa 2017.
dcterms.language eng
dcterms.publisher University of Hawaiʻi at Mānoa
dcterms.rights All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
dcterms.type Text
Appears in Collections: M.A. - Communication


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