Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.
Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.
Date
2017-12
Authors
Baraquio, Bernadette P.
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public relations,
strategic organizational communication,
university brand,
elaboration likelihood model,
social video,
college millennial
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