Please use this identifier to cite or link to this item:
http://hdl.handle.net/10125/62269Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.
| File | Size | Format | ||
|---|---|---|---|---|
| 2017-12-ma-baraquio.pdf | 6.65 MB | Adobe PDF | View/Open |
Item Summary
| Title: | Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions. |
| Authors: | Baraquio, Bernadette P. |
| Contributors: | Communication (department) |
| Keywords: | public relations strategic organizational communication university brand elaboration likelihood model social video show 1 morecollege millennial show less |
| Date Issued: | Dec 2017 |
| Publisher: | University of Hawaiʻi at Mānoa |
| Description: | M.A. Thesis. University of Hawaiʻi at Mānoa 2017. |
| URI: | http://hdl.handle.net/10125/62269 |
| Rights: | All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner. |
| Appears in Collections: |
M.A. - Communication |
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