Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/62269

Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.

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Item Summary

Title:Cognitive and Emotional Frames of University-Brand Videos on Social Media: College Millennial Perceptions.
Authors:Baraquio, Bernadette P.
Contributors:Communication (department)
Keywords:public relations
strategic organizational communication
university brand
elaboration likelihood model
social video
show 1 morecollege millennial
show less
Date Issued:Dec 2017
Publisher:University of Hawaiʻi at Mānoa
Description:M.A. Thesis. University of Hawaiʻi at Mānoa 2017.
URI:http://hdl.handle.net/10125/62269
Rights:All UHM dissertations and theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission from the copyright owner.
Appears in Collections: M.A. - Communication


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