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Exploring Blockchain Value Creation: The Case of the Car Ecosystem

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Title:Exploring Blockchain Value Creation: The Case of the Car Ecosystem
Authors:Bauer, Ingrid
Zavolokina, Liudmila
Leisibach, Fabian
Schwabe, Gerhard
Keywords:The Transformational Impact of Blockchain
Organizational Systems and Technology
blockchain, business model, enterprise blockchain, value creation, value disciplines
Date Issued:08 Jan 2019
Abstract:Blockchain is expected to create a variety of new opportunities for businesses. Yet, little is known about how companies can exploit business value from the technology. However, without a clear understanding of how, and corresponding adaption of business practices, the realization of value is doomed to failure. Hence, we contribute to this gap by analyzing and explicating the specificities of value creation from blockchain in the ecosystem of a car. In the course of an exploratory case analysis we conducted interviews and workshops with industry and blockchain experts from five diverse stakeholder groups. In brief, we provide early evidence that (1) blockchain enables value creation through: Distributed Product Innovation, Controlled Customer Intimacy and Shared Operational Efficiency. Further, (2) we derive guidelines and discuss learnings for other businesses aiming to leverage value from blockchain technology.
Pages/Duration:10 pages
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
Appears in Collections: The Transformational Impact of Blockchain

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