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The Smartphone as the Incumbent “Thing” among the Internet of Things

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Item Summary MacCrory, Frank Katsamakas, Evangelos 2019-01-03T00:53:36Z 2019-01-03T00:53:36Z 2019-01-08
dc.identifier.isbn 978-0-9981331-2-6
dc.description.abstract The smartphone has been the ubiquitous computing platform in the past decade. However, emerging consumer Internet of Things (IoT) technology trends, such as smartwatches and smart speakers, promise the establishment of new ubiquitous platforms. We model two competing horizontally-differentiated platforms that each offer a smartphone and another smart device. This market diverges markedly from standard mixed bundling results when devices from the same vendor have super-additive utility. We show that the degree of a smart device’s differentiation (relative to the smartphone) is the prime factor determining if it is profitable to deepen integration between a smart device with the incumbent smartphone platform. We provide managerial insights for technology strategy.
dc.format.extent 9 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.subject The Impact of Digitization on Business Operations
dc.subject Organizational Systems and Technology
dc.subject Analytical Modeling, Economics of IS, Internet of Things, Mobile Computing, Platforms
dc.title The Smartphone as the Incumbent “Thing” among the Internet of Things
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2019.818
Appears in Collections: The Impact of Digitization on Business Operations

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