Please use this identifier to cite or link to this item:
Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?
|Title:||Platforms in the Sharing Economy: Does Business Strategy Determine Platform Structure?|
|Keywords:||Strategy, Information, Technology, Economics, and Strategy (SITES)|
Organizational Systems and Technology
platform strategy, sharing economy, newly vulnerable markets, resonance marketing
|Date Issued:||08 Jan 2019|
|Abstract:||Sharing economy businesses are increasingly important, but the relationships between their strategies and their platforms’ structure has received insufficient attention. To address this gap, we develop testable hypotheses building on following expectations. 1) Sharing economy businesses are attacking mature markets; 2) most sharing economy|
businesses follow one of Porter’s two basic strategies, seeking a price advantage or a differentiation advantage; and 3) platforms that support differentiation-based strategies must provide more information to their users than platforms that support cost-based strategies. We located a database of 100 investment-grade sharing economy businesses to test our hypotheses. Our hypotheses received strong support from this database.
|Rights:||Attribution-NonCommercial-NoDerivatives 4.0 International|
|Appears in Collections:||
Strategy, Information, Technology, Economics, and Strategy (SITES)|
Please email email@example.com if you need this content in ADA-compliant format.
This item is licensed under a Creative Commons License