Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/60092

How Unbecoming of You: Gender Biases in Perceptions of Ridesharing Performance

File Size Format  
0652.pdf 565.34 kB Adobe PDF View/Open

Item Summary

Title:How Unbecoming of You: Gender Biases in Perceptions of Ridesharing Performance
Authors:Greenwood, Brad
Adjerid, Idris
Angst, Corey
Keywords:Strategy, Information, Technology, Economics, and Strategy (SITES)
Organizational Systems and Technology
Gender Bias, Sharing Economy, Ride Sharing
Date Issued:08 Jan 2019
Abstract:It has been suggested that the gig-economy’s elimination of traditional arm’s-length transactions may introduce bias into perceptions of quality. In this work, we build upon research that has identified biases based on ascriptive characteristics in rating systems, and examine gender biases in ridesharing platforms. In doing so, we extend research to consider not simply willingness to transact, but post transaction perceptions of quality. We also examine which types of tasks may yield more biased ratings for female drivers. We find no differences in ratings across gender in the presence of a high quality experience. However, when there is a lower quality experience, penalties for women accrue faster, notably when poorly performed tasks are perceived to be highly gendered.
Pages/Duration:11 pages
URI/DOI:http://hdl.handle.net/10125/60092
ISBN:978-0-9981331-2-6
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Strategy, Information, Technology, Economics, and Strategy (SITES)


Please email libraryada-l@lists.hawaii.edu if you need this content in ADA-compliant format.

This item is licensed under a Creative Commons License Creative Commons