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Shifting to the Cloud – How SAP’s Partners Cope with the Change

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dc.contributor.author Schreieck, Maximilian
dc.contributor.author Wiesche, Manuel
dc.contributor.author Kude, Thomas
dc.contributor.author Krcmar, Helmut
dc.date.accessioned 2019-01-03T00:45:28Z
dc.date.available 2019-01-03T00:45:28Z
dc.date.issued 2019-01-08
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/60043
dc.description.abstract With the advance of cloud technology, enterprise software vendors have introduced software platforms to facilitate third-party contributions to their ecosys-tems. This shift towards cloud-based software plat-forms affects ecosystem partners who have to adopt the new technologies, rethink their business model, and change their sales strategies. To understand how partners cope with this change, we conducted an ex-ploratory case study within SAP’s partner ecosystem after the introduction of a cloud-based software plat-form. By conducting 14 interviews within SAP and 10 partner companies, we identify three distinct coping strategies that partners adopt in the face of the shift to the cloud. Partners either (1) embrace, (2) slow down, or (3) repurpose the change. SAP in turn engages in mediation actions to increase the adoption of its plat-form and to alleviate possible negative impacts of the coping strategies. These mediation actions contribute to a continuous adjustment of SAP platform strategy. These findings contribute to literature on platform ecosystems by (1) highlighting that partners react differently to change in the ecosystem and by (2) shedding light on the interactions between platform owner and partners in the development of a platform strategy.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Enterprise System Integration: Issues and Answers: Impacts, Evolution and Innovations in Integrated Systems for the Enterprise
dc.subject Organizational Systems and Technology
dc.subject Case study, cloud platform, digital platform, partner management, platform ecosystem
dc.title Shifting to the Cloud – How SAP’s Partners Cope with the Change
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2019.732
Appears in Collections: Enterprise System Integration: Issues and Answers: Impacts, Evolution and Innovations in Integrated Systems for the Enterprise


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