Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/60043

Shifting to the Cloud – How SAP’s Partners Cope with the Change

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Title:Shifting to the Cloud – How SAP’s Partners Cope with the Change
Authors:Schreieck, Maximilian
Wiesche, Manuel
Kude, Thomas
Krcmar, Helmut
Keywords:Enterprise System Integration: Issues and Answers: Impacts, Evolution and Innovations in Integrated Systems for the Enterprise
Organizational Systems and Technology
Case study, cloud platform, digital platform, partner management, platform ecosystem
Date Issued:08 Jan 2019
Abstract:With the advance of cloud technology, enterprise software vendors have introduced software platforms to facilitate third-party contributions to their ecosys-tems. This shift towards cloud-based software plat-forms affects ecosystem partners who have to adopt the new technologies, rethink their business model, and change their sales strategies. To understand how partners cope with this change, we conducted an ex-ploratory case study within SAP’s partner ecosystem after the introduction of a cloud-based software plat-form. By conducting 14 interviews within SAP and 10 partner companies, we identify three distinct coping strategies that partners adopt in the face of the shift to the cloud. Partners either (1) embrace, (2) slow down, or (3) repurpose the change. SAP in turn engages in mediation actions to increase the adoption of its plat-form and to alleviate possible negative impacts of the coping strategies. These mediation actions contribute to a continuous adjustment of SAP platform strategy. These findings contribute to literature on platform ecosystems by (1) highlighting that partners react differently to change in the ecosystem and by (2) shedding light on the interactions between platform owner and partners in the development of a platform strategy.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/60043
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.732
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Enterprise System Integration: Issues and Answers: Impacts, Evolution and Innovations in Integrated Systems for the Enterprise


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