Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59948

How Niche Is Niche? Measuring Individuals’ Perception of Technology Niche

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Title:How Niche Is Niche? Measuring Individuals’ Perception of Technology Niche
Authors:Darban, Mehdi
Keywords:The Diffusion, Impacts, Adoption and Usage of ICTs upon Society
Internet and the Digital Economy
Niche technology, Social networking systems, Percieved niche, Scale development
Date Issued:08 Jan 2019
Abstract:Despite the recent advent and popularity of niche technologies, less is known about the adoption dynamics of such systems. In a quest for understanding and differentiating between mainstream vs. niche technologies, and the way such differences influence individuals’ information systems (IS) behaviors, the study argues that a scale to measure individual’s niche perception in the domain of technology usage is needed. Basing on the main argument of the Optimal Distinctiveness theory, the study introduces a much-needed conceptualization and operationalization of niche technology perceptions in the literature. Across three studies, we test a typology of perceived niche and develop and validate a 4-item scale to measure individuals’ niche perceptions in IS domain. As a result, academic researchers may now rely on the developed scale to investigate the dynamics of users’ IS behaviors by incorporating the potential effect of the perceptions of niche in their future research studies.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59948
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.614
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: The Diffusion, Impacts, Adoption and Usage of ICTs upon Society


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