Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59945

The Influence of E-Commerce Live Streaming on Lifestyle Fit Uncertainty and Online Purchase Intention of Experience Products

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Title:The Influence of E-Commerce Live Streaming on Lifestyle Fit Uncertainty and Online Purchase Intention of Experience Products
Authors:Chen, zhenjiao
Cenfetelli, R.
Benbasat, Izak
Keywords:Social Shopping: The Good, the Bad, and the Ugly
Internet and the Digital Economy
E-commerce live streaming, ICT-enabled information retrieval capabilities, lifestyle fit uncertainty, online purchase intention.
Date Issued:08 Jan 2019
Abstract:Deriving from the existing research in the product uncertainty literature, we propose a new type of uncertainty that is an important predictor of purchase intention on e-commerce websites: lifestyle fit uncertainty. This uncertainty is distinct from uncertainties regarding description or performance, and targets the uncertainty that results from not knowing how much a product will help a customer reach their broader life goals and values. By integrating mean-ends chain of lifestyle (MECL) theory, socialized charismatic leadership (SCL) theory and product uncertainty theory, we explore how IT-mediated marketing service content of e-commerce live streaming mitigates lifestyle fit uncertainty. We also identify ICT-enabled information retrieval capabilities in live streaming platforms as moderators which regulates the effects of IT-mediated marketing service content on lifestyle fit uncertainty.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59945
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.610
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Shopping: The Good, the Bad, and the Ugly


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