Please use this identifier to cite or link to this item: http://hdl.handle.net/10125/59944

Time-contingent Impact of Inconsistent Action-based Information Cues on Social Commerce Purchases: An Experimental Investigation

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Title:Time-contingent Impact of Inconsistent Action-based Information Cues on Social Commerce Purchases: An Experimental Investigation
Authors:Bhattacharyya, Samadrita
Bose, Indranil
Keywords:Social Shopping: The Good, the Bad, and the Ugly
Internet and the Digital Economy
social commerce, information inconsistency, wish-lists, experimental studies, action-based information cue
Date Issued:08 Jan 2019
Abstract:Social commerce websites predominantly display two types of action-based online social information: product’s past purchases and bookmarks (e.g. wish-lists). The impact of inconsistency between these two information cues on consumer decision making is uncertain and is expected to be dependent on the purchase context. In this paper we investigate the effect of (action-based) online social information inconsistency on consumers’ likelihood of purchasing a product for temporally proximal and distant purchases. Using a controlled experimental set-up with Latin-square design and linear mixed model analysis we find significant interaction effect of information inconsistency type and temporal distance of purchase on purchase likelihood of product, establishing the purchase timing dependent impact of information inconsistency. The paper offers several academic implications, and valuable insights for website managers to elicit favorable consumer responses even under information inconsistency and effectively design their product recommendation strategies.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59944
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.609
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Shopping: The Good, the Bad, and the Ugly


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