Towards Understanding the Influence of Nature Imagery in User Interface Design: A Review of the Literature

Abstract

Nature imagery is frequently employed as a design element to improve how users experience interactions with computerized artifacts such as websites and mobile apps. However, literature on the influence of such imagery on human perception and behavior is scant and highly fragmented. In this paper, we develop a theoretical framework that integrates the different pathways for how nature imagery embedded in user interface design may affect user perception and behavior. Building on this framework, we synthesize the results of existing literature on how humans perceive nature imagery and the potential cognitive, affective, and behavioral responses. By providing a concise overview of key theories and results of the extant literature, this study contributes to the knowledge base of (1) scholars who theorize on the impact of nature imagery on user perception and behavior and (2) systems designers who intend to utilize nature imagery in their user interfaces.