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The Impact of a New App Channel on Physicians’ Performance: Evidence From Online Healthcare Natural Experiment

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dc.contributor.author Sun, Weiwei
dc.contributor.author Dang, Yuanyuan
dc.contributor.author Guo, Xitong
dc.date.accessioned 2019-01-03T00:26:12Z
dc.date.available 2019-01-03T00:26:12Z
dc.date.issued 2019-01-08
dc.identifier.isbn 978-0-9981331-2-6
dc.identifier.uri http://hdl.handle.net/10125/59874
dc.description.abstract Besides the web browser, the introduction of the mobile app in online healthcare systems has resulted in an additional touchpoint for users. Drawing on the Media Richness theory, we aim to reveal the effect of the mobile app channel on physicians’ performance in the online health communities (OHCs). We provide direct empirical evidence on a large-scale dataset from one of the largest Chinese OHCs, Haodf, and propose a natural experiment to show the casual effect. Our results demonstrate that the introduction of the app channel to OHCs for patients has a positive impact on physicians’ responses and rating performance on the online platforms, especially for male physicians from high-ranking hospitals.
dc.format.extent 10 pages
dc.language.iso eng
dc.relation.ispartof Proceedings of the 52nd Hawaii International Conference on System Sciences
dc.rights Attribution-NonCommercial-NoDerivatives 4.0 International
dc.rights.uri https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject Social Media and Healthcare Technology
dc.subject Information Technology in Healthcare
dc.subject App channel, Online health community, Physicians' performance, Natural experiment
dc.title The Impact of a New App Channel on Physicians’ Performance: Evidence From Online Healthcare Natural Experiment
dc.type Conference Paper
dc.type.dcmi Text
dc.identifier.doi 10.24251/HICSS.2019.527
Appears in Collections: Social Media and Healthcare Technology


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