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The Impact of a New App Channel on Physicians’ Performance: Evidence From Online Healthcare Natural Experiment

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Title:The Impact of a New App Channel on Physicians’ Performance: Evidence From Online Healthcare Natural Experiment
Authors:Sun, Weiwei
Dang, Yuanyuan
Guo, Xitong
Keywords:Social Media and Healthcare Technology
Information Technology in Healthcare
App channel, Online health community, Physicians' performance, Natural experiment
Date Issued:08 Jan 2019
Abstract:Besides the web browser, the introduction of the mobile app in online healthcare systems has resulted in an additional touchpoint for users. Drawing on the Media Richness theory, we aim to reveal the effect of the mobile app channel on physicians’ performance in the online health communities (OHCs). We provide direct empirical evidence on a large-scale dataset from one of the largest Chinese OHCs, Haodf, and propose a natural experiment to show the casual effect. Our results demonstrate that the introduction of the app channel to OHCs for patients has a positive impact on physicians’ responses and rating performance on the online platforms, especially for male physicians from high-ranking hospitals.
Pages/Duration:10 pages
URI:http://hdl.handle.net/10125/59874
ISBN:978-0-9981331-2-6
DOI:10.24251/HICSS.2019.527
Rights:Attribution-NonCommercial-NoDerivatives 4.0 International
https://creativecommons.org/licenses/by-nc-nd/4.0/
Appears in Collections: Social Media and Healthcare Technology


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